Überraschung: bis zu 50% der “Klicks” auf Online-Anzeigen werden von Bots gemacht
Up to 50% of publisher traffic (!) is bot activity, just fake clicks from automated computing programs.
Bots account for 11 percent of display ad views and 23 percent of video ads.
Between 3 percent and 31 percent of programmatically bought ad
impressions were found to be from bots, with an average of 17 percent.
More than half of traffic from third parties claiming to lift publishers' traffic numbers comes from bots.
Den Bericht gibt's hier.